How PH helped one of Auckland's leading beauty salon gain a $4.81 cost per acquisition result

This particular client had an incredible foundation already, with an established brand and excellent service. This meant we could focus our efforts predominantly on conversion rate optimisation and scale. In our initial planning session, we discussed the importance of automations, and adding touch points to drive success across the below key areas:

> Enhance the digital client experience

> Increase average client spend and lifetime value 

> Eliminate business growth pain points

Once we strategically planned out a formal ‘roadmap’ we quickly began work on putting the pieces together and launched our new customer acquisition system. 12 months later we are able to consistently generate sub $5 cost per acquisition month-to-month on new client bookings and predictably scale up or down as needed.

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How we did it:

> We discussed in detail lifetime value and growth requirements based on business goals and came up with firm KPIs.

> We strategically analysed Shopify, Facebook, Google and competitor data to identify key opportunities and help set stretch goals.

> We executed conversion rate optimisation work on the website, social profiles and customer journey pathways to ensure maximum conversion opportunity.

> We launched local market hyper-targeting based on robust client avatar and clear demographics.

> We strategically remarketed to non-converters to maximise cut through.

> We worked on a seamless optimised customer welcome sequence and email automations to ensure we held engagement.

> We provided the client with EDM, content and SEO strategy to get maximum results across the board.