How PH tripled revenue in 60 days by scaling lookalike audiences on Facebook & Instagram

    Digital Brand Strategy, Consulting & Execution Work
  • Industry
    Fashion & Retail

  • 150k+
    revenue generated in the first two months
  • $8,887
    total Facebook spend across 8 weeks
  • $7.71
    total return on ads spend
3x revenue in 60 days

It’s easy for us to get excited about launching campaigns, but in order to get the best results it's important to always start with thorough analysis. Prior to client onboarding, we offer a complimentary digital audit to deep-dive into your business's inner workings. We'll analyse real-time customer data to pinpoint areas of inefficiency and barriers to conversion. This is exactly where we started with this client.

PH analysed their sales and Google Analytics data and found various leaks on the website that needed to be addressed. These weren't major alterations but even the simplest changes can make a substantially difference in conversion numbers.

We also identified through their pixel data that they had sufficient conversion volume to start the process of building lookalike audiences. This can be quite powerful as this provides not only the ability to generate quick wins, but also offers a solution that is scalable and is not limited by audience size.

Next we began creating a series of ad variants for Facebook and Instagram, optimised for each platform. This included static creative, video and dynamic creative. We drew inspiration from a combination of their top sellers, industry experience, and strategic creative placements.

Within two weeks we had achieved $38,096 in directly attributed sales with so much more opportunity to explore.

We then worked closely with the client to ensure they were maximising client retention by optimising the post-purchase customer experience as well as consulting on their email marketing strategy.

How we did it

We discussed in detail product margins and what our ideal vs ‘still profitable’ cost per acquisition was

We analysed Shopify and Facebook pixel data in detail

We focused on conversation rate optimisation work on the website to ensure maximum conversion opportunity

We leveraged their existing, well converting database to build lookalike audiences

We created a diverse range of ads across placements & platforms based on their top sellers

We are marketed product viewers and abandoned carts

We optimised customer welcome sequence We provided clients with a robust EDM strategy

It was so rewarding to work with this client and have a fantastic outcome in such a short time. This project is a testament that small changes can have great impacts. Your ads and social channels can be getting a high number of views and clicks, but are they converting? If the answer is ‘no’, it’s not necessarily a problem with the product or the creative, it’s the technical strategy. That’s where specialist help matters most

PH Senior Digital Strategist