Email isn’t just alive and well – it’s outperforming everything else in the digital mix. And in today’s market, that kind of reliability is gold.
If you’re focused on sustainable growth, email marketing needs to be more than an afterthought. Done well, it’s one of the most cost-effective ways to drive revenue, increase lifetime value, and reduce your dependence on rising ad costs.
And the numbers back it up.
The ROI Speaks for Itself
Email remains one of the most profitable digital channels available. Global reports show an average return of $36 USD for every $1 spent. That’s hard to ignore – especially when CAC on Meta and Google continues to climb.
Whether you’re nurturing first-time customers or re-engaging loyal buyers, a strong email strategy can carry a lot of weight.
Smarter Automation = Stronger Revenue
Platforms like Klaviyo are leading the charge with automations that work behind the scenes to drive performance. From welcome flows to cart abandonment sequences, these touchpoints do the heavy lifting so you don’t have to.
In fact, Klaviyo reports that automated email flows generate up to 30x more revenue per recipient than manual campaigns. It’s not just about sending more emails – it’s about sending the right message, at the right moment, with zero guesswork.
AI Is Lifting the Bar for Everyone
AI-powered features are raising expectations (and results). Think:
- Smarter subject line testing for higher open rates
- Dynamic content blocks tailored to each recipient
- Send-time optimisation that meets your customer when they’re most engaged
This means your emails aren’t just being seen – they’re being opened, clicked, and converted.
Want to Make Email Your Best-Performing Channel?
At PH Digital, we build email strategies that go beyond templates and discount codes. We design intelligent flows, optimise campaign performance, and help our clients turn email into a true growth engine – not just a line item.
Whether you're just getting started or want to level up what you’re already doing, we’ll show you how to get more from your list, your tech stack, and your audience.
Let’s talk about making your email marketing do more.