Jan 25, 2024


TikTok Platform Updates

If you want to expand your reach and relevance in a highly-competitive market, it’s time to consider TikTok as part of your advertising strategy.

The fastest-growing social media platform in 2023 with over 2 billion downloads globally and hundreds of millions of daily active users, TikTok offers businesses a way to connect with and convert huge audiences through organic and paid strategies, including in-feed ads. 

Especially popular among younger demographics, TikTok has a diverse, global user-base representing a variety of age groups across more than 150 countries. Unique in profile, what unites this audience is how highly-engaged they are. The average TikTok user spends 52 minutes per day on the app. 

These latest platform updates are designed to enhance performance marketing capabilities, better enabling advertisers to increase brand awareness, drive performance and make those all-important conversions.

  • Expanded Ad Formats
    In 2023, TikTok introduced new ad formats designed to drive performance and engagement. From interactive ads, to the shoppable ads and augmented reality (AR) ads being rolled out in other markets, these formats provide advertisers with innovative ways to showcase their products and services and drive user action.
  • Enhanced Targeting Options
    New advanced targeting features allow TikTok advertisers to reach their desired audience with greater precision. These enhancements include more robust demographic targeting, interest-based targeting, and improved retargeting options. With this said - broad targeting also works incredibly well for TikTo and can be even more effective than detail targeting. The platform's algorithm is fantastic at pushing relevant content to the right users.

  • Enhanced Analytics and Reporting
    TikTok has also enhanced its analytics and reporting tools. This gives us a much better understanding of how audiences are responding to your campaign, and allows advertisers to make data-driven decisions and optimise their campaign in real-time for maximum impact.
  • Conversion Tracking Improvements
    Recent improvements to TikTok’s conversion tracking capabilities provide advertisers with more accurate and granular insights into campaign performance. This helps us to better measure the impact of your campaign, and continue optimising your performance strategy for improved results.

Powered by analytics, TikTok represents a valuable opportunity for New Zealand businesses to show off their creativity, and build authentic relationships with new customers who are ready to shop.

As the platform continues to grow and evolve, it is expected to become an increasingly essential marketing channel for businesses of all sizes. 

Our digital marketing strategies do more than generate likes and clicks; they spark reactions that drive conversions and produce revenue returns. A catalyst for growth, tailored to you.

Speak to us today about tailoring a bespoke TikTok campaign for your needs.

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