The Viral Content Trap Your Audience Isn't Falling For

For many brand founders, the solution seems simple – virality! Film some office shenanigans, add trending hashtags, post at bedtime and boom, sales. Right?

Note to Founders

Controversial hooks and pop culture tie-ins don’t decide what goes viral. Your audience does. Invest in building an online community that cares about your brand, and the likes and conversions will come.

How PH Can Help

• Audience before algorithm: We build owned lists and precise remarketing strategies (lead gen, VIP, SMS) so content reaches people primed to buy.
• Storytelling, not stunts: A consistent voice and content pillars do more for brand recognition and perceived product value than ad-hoc novelty posts. 
• Funnel beats luck: Give hooks a path: relevant landing pages, PDP proof (UGC/reviews), timely offers, and post-purchase flows to turn spikes into LTV.

Key Takeaways

You can’t control virality, you can only control the crowd and the path to purchase.

We’ll help you find, warm, and convert the right audience so when an authentic moment resonates online, it compounds into revenue, not just reach.

Keen to get started? Contact us below.

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