Our strategists stay across Google’s latest, most pivotal algorithm adjustments so you don’t have to. The following is a brief overview of changes to New Zealand’s SEO landscape in March, which includes core updates targeting low-quality content and spam, and a focus on Core Web Vitals for optimal user experience.
March SEO Updates
Our strategists stay across Google’s latest, most pivotal algorithm adjustments so you don’t have to. The following is a brief overview of changes to New Zealand’s SEO landscape in March, which includes core updates targeting low-quality content and spam, and a focus on Core Web Vitals for optimal user experience.
Google Algorithm Updates
In March 2024, Google implemented two significant algorithm updates. One was a core update, which entails broad changes to search algorithms, aiming to improve overall search quality. The other update targeted spam.
Core Update
The core update focused on reducing low-quality and unoriginal content in search results. Google anticipates a 40% decrease in such content, emphasising the importance of high-quality and helpful websites.
Spam Update
The spam update addressed three main areas: scaled content abuse, expired domain abuse, and site reputation abuse. Consequently, many websites experienced a decline in rankings, again highlighting the necessity of producing fresh, original, and high-quality content.
Core Web Vitals and Rankings
Google prioritises delivering the best user experience. Core Web Vitals are introduced to measure website user experience, including how aspects such as page speed are performing. Google emphasises the significance of achieving good Core Web Vitals for search success and overall user satisfaction.
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