Left your holiday campaigns to the last minute and think it’s too late to turn your Q4 forecast around? Here’s a PH case study that proves otherwise.
This global lifestyle brand was one of the breakout success stories of the post-pandemic e-com boom.
Strong creative, smart timing, and a lightning-rod moment of cultural relevance pushed them into demand they couldn’t have bought.
By mid-2025, after two exceptional years, growth had levelled out. Sales were steady but softer. Competitors were closing in. Four weeks before the festive rush, they came to PH Digital to regain pace and make this crucial quarter count.
What We Inherited
- A category-leading global brand with high cultural visibility but stagnant growth.
- Campaigns that were running, but underperforming.
- Audiences that were being reached, but not converting.
- No time to waste: Black Friday was just weeks away.
What followed was a 4-week sprint that delivered their best month on record, all before Black Friday had even begun.
The 4-Week Sprint: How We Did It
From first outreach to their 1-month review, below is a breakdown of weekly tasks actioned by the PH Digital team, and how early momentum became an unstoppable wave that culminated in this global brand’s best month on record.
Week 1 – Stabilise & Rebuild
Action: We reviewed every campaign, flagged the inefficiencies, and clearly mapped how to hit their stretch goals. We stopped the wasted spend, rebuilt the account structure, set up weekly WIPs, and secured access to their full promo calendar so we could move with speed and clarity.
Result: Revenue began lifting immediately, demonstrating how quick of an impact a basic digital audit and a simple clean-up can make.
Week 2 – Relaunch with Aligned Creative
Action: We launched a new campaign structure designed for growth, worked closely with the brand’s creative team to rapidly iterate content, and aligned all messaging to what the customer actually cared about. Audience targeting was overhauled to focus on real buyers who were conversion-ready.
Result: Daily revenue more than doubled. This was before any promotions or sales events were even launched.
Week 3 – Optimise & Activate Promotions
Action: We monitored performance daily, refining in real time to cut drag and amplify what worked. When a Labour Day sale was greenlit with just three days' notice, we jumped in: activating creative, messaging and campaigns that outperformed past efforts. Black Friday early access prep also kicked off with strategic EDMs, creative reviews, and robust retargeting plans.
Result: Performance kept climbing. With the right structure finally in place, things were moving fast.
Week 4 – Scale with Confidence
Action: With a solid foundation, scaling became efficient and predictable. We applied insights from comparable brands to fast-track optimisation, and executed confidently across final-week touchpoints.
Result: Just 4 weeks after reaching out to PH Digital, and a full 2 weeks before Black Friday:
- Revenue was up 270% MoM
- New customers were up 122% MoM
- November’s stretch target was met halfway through the month
- The brand recorded their best month on record – with BFCM still to come
In Summary
The 4-week countdown to Christmas is on, but there’s no need to panic. That’s more than enough time to achieve what this ambitious brand did, and more.
From our day-1 digital audit, to that final Christmas Eve EDM, we work smart, we work fast, and we make a difference.
You just have to start – and starting today is key.
Contact Us
Don’t leave anything on the table. Don’t look back in January and wish you’d thrown more at it.
Reach out now, and let’s make this Christmas truly merry.