PH Digital in NZ Marketing: Seven Ecommerce Growth Mistakes
Writing for New Zealand Marketing, PH Digital CEO Christine Kearney examines seven ecommerce marketing mistakes and the commercial thinking needed to address them.
PH IN THE PRESS · NEW ZEALAND MARKETING
A commercial view of ecommerce marketing
Strong advertising reports do not always translate into a growing business. In this New Zealand Marketing contribution, published on 17 June 2025, PH Digital CEO Christine Kearney examines seven mistakes that can hold ecommerce brands back.
The article explores customer acquisition, return on ad spend, retention, average order value, brand investment, marketing budgets and creative strategy. Its central theme is the need to connect performance marketing decisions with the wider commercial picture.
For ecommerce teams reviewing their digital marketing strategy, the feature offers a useful starting point for asking whether activity is building customer value and future growth.
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Read the original article in NZ Marketing →
Original article by Christine Kearney, published by New Zealand Marketing. First published 17 June 2025. Article clipping credited to New Zealand Marketing.