Register today for an exclusive PH Digital videocast that'll equip you with the tools, timing, and tactics to win Black Friday, and set your brand up for continued success throughout peak trading season.
PH Digital is New Zealand’s leading performance marketing agency, trusted by over 150 category-leading brands.
We know e-commerce inside-out. We understand the economic landscape, how it’s affecting buyer behaviour, and in the face of constant innovation, which digital platforms to leverage to drive consistent revenue growth.
Every year, our Black Friday strategies are built – and rebuilt – on this foundation of market insights, and hard data.
And this year, we’re sharing that with you for free.
Expert Advice, Clear Actionables.
On Thursday 9 October, all existing PH clients plus everyone who's registered will receive a link to an exclusive BFCM videocast.
Led by PH Digital’s Head of Strategy Courtney Wymer, who'll be joined on the couch by Lead Digital Strategists Anlerie Conradie and Eukeni Udaeta, our expert panel will walk you through the ultimate Black Friday action plan.
This isn’t your boiler plate BFCM strategy. Packed with humour, hot takes, and data-backed dos-and-don’ts, we’re digging into real performance analytics and delivering an unfiltered breakdown of what worked last year, what didn’t, and whether any of that even matters in 2025.
Head of Strategy
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Lead Digital Strategist
Lead Digital Strategist
What You’ll Learn
- Campaign planning and budget phasing for maximum impact – especially in a difficult economy.
- The creative testing roadmap to lock in winning messages ahead of the rush.
- Retention and loyalty plays that turn one-time buyers into long-term customers.
- The essential tech checklist to avoid costly tracking or checkout issues.
- Post-Black Friday tactics to sustain momentum into Christmas and Q1.
What Happens Now?
Once your registration has been confirmed, the videocast link will automatically land in your inbox on October 9. It won't expire, so you can watch whenever it suits.
All set? Great! But that doesn't mean you have to just sit tight.
Contact us today and we can book a free audit of your current BFCM strategy.
We’ll let you know where the opportunities are and get you started on some quick wins that will set you up for success this Black Friday and beyond.
