Mailchimp's latest changes are improving visibility and aiding diagnostics, giving brands a better read on which emails are working.
What's Changed
Mailchimp has added live status tracking for its transactional emails (so you can see if the send pipeline is healthy in real time), and a native attribution model that ties orders to specific emails more reliably.
Why it Matters
If a key email (order confirmation, password reset, abandon cart) is delayed, sales can quietly slip. Live status means faster diagnosis and fewer surprises. The new attribution also gives a truer picture of which emails actually drive purchases, not just opens, so budgets and creative can adapt to what works.
What's the Play?
- We’ll handle the setup. We’ll add status monitoring, set fallbacks for any outage, and update reports so “conversion” is counted consistently.
- Not on Mailchimp? No problem. We can apply the same logic to your CRM platform and flag any gaps where a simple workaround is needed.
- Optimise with the new data. Use clearer contribution signals to refine subject lines, CTAs, sequencing and send timing – prioritising emails that move revenue, not just opens and clicks.
How PH Digital Can Help
If your email conversions are dwindling, this Mailchimp update could not have come at a better time.
Whatever CRM platform you're on, reach out to us below and we'll work with you to get it into shape for BFCM and beyond.